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How to defend your brand marketing budget in a downturn
An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO. — Read on www.campaignlive.co.uk/article/defend-brand-marketing-budget-downturn/1816674
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How policy makers can implement reforms for a sustainable financial system: stewardship | Thought leadership | PRI
Effective stewardship, with an explicit focus on delivering sustainability outcomes and impacts, delivers real benefits for investors and for society as a whole. — Read on www.unpri.org/policy-toolkit/how-policy-makers-can-implement-reforms-for-a-sustainable-financial-system-stewardship/11190.article
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