https://email.mckinsey.com/featured-insights/mckinsey-explainers/what-is-generative-ai?__hScId__=v70000018eac78f00f8760d5f4bbcf76f8&__hRlId__=abc3879c8e6f42100000021ef3a0bcef&__hDId__=abc3879c-8e6f-4210-a40c-1d7ab9ab8444&__hSD__=d3d3Lm1ja2luc2V5LmNvbQ==&cid=other-eml-dre-mip-mck&hlkid=4d6bc97c9f7f4e5198b98aa66800f083&hctky=14609297&hdpid=abc3879c-8e6f-4210-a40c-1d7ab9ab8444 Sent from McKinsey Insights, available in App Store: https://itunes.apple.com/us/app/mckinsey-insights/id674902075?mt=8 and Play Store: https://play.google.com/store/apps/details?id=com.mckinsey.mckinseyinsights